Marketplace Insights - July 2022 Highlights
This article includes feature updates from Amazon and Bol, upcoming events you won't want to miss, information about Amazon entering two new markets in 2023, key predictions about the future of commerce, and more!
Access Now: On-Demand Marketplace Masterclass
Access our new monthly webinar series, Marketplace Masterclass, where we share insider trends, opportunities, and top tips to drive sales with marketplaces.
The Top 10 Most Searched Keywords on Amazon in Europe and the UK (July 2022)
Check out the top ten most searched keywords on Amazon for Germany, Spain, France, the United Kingdom, Italy, the Netherlands, and Sweden.
The Top 10 Most Searched Keywords on Amazon in Europe and the UK (June 2022)
Check out the top ten most searched keywords on Amazon for Germany, Spain, France, the United Kingdom, Italy, the Netherlands, and Sweden.
Amazon Launching in South Africa: 6 Tips to Avoid Brand Hijacking and Other Threats
What can local CMOs do to prepare for Amazon's big launch in South Africa in February 2023? Looking at what companies can do to mitigate risks and counterfeit products, our founder Tim van der Bilt shares five practical tips before and after the Amazon goes live.
The Amazon IDQ Score and Why It's Important for Conversion
As an Amazon Vendor or Amazon Seller, you want to achieve the highest possible sales success on the platform. To do this it all starts with the Item Data Quality (IDQ) Score. In this article, we explain what exactly an Amazon IDQ Score is and its impact on your sales.
Four Top Tips to Drive Amazon Prime Day Sales
Prime Day can help brands drive massive sales with Amazon, but not all brands are properly prepared for it. What can brands do to make the most of the year’s biggest day for digital sales? Here are four steps you can take.
Maze-One Becomes Incubeta Maze-One
In September 2021, Maze-One was officially acquired by global powerhouse, Incubeta. Incubeta Maze-One Founder and CEO, Tim van der Bilt, shares his insights on how he grew the company into what it is today.
Incubeta Maze-One Expands Into Spain
Marketplace agency, Incubeta Maze-One, today announces their expansion, and launch of services in Spain. Since the start of the pandemic online sales have increased fourfold and with it, the demand from Spanish brands to capitalize on this, and seek marketplace advice has grown. In response, Incubeta Maze-One has taken the opportunity to expand their offering, joining the Incubeta office and launching services in Madrid.
How to Sell on Europe's Leading Fashion and Lifestyle Marketplace: Zalando
Zalando is an online marketplace representing over 5,800 fashion and lifestyle brands to customers across 25 countries.
Protect Your Brand with Brand Gating on Amazon
To make sure that third-party sellers don’t destroy your good name, Amazon has come up with a tool that lets you secure your brand and prevent counterfeits. We call this Brand Gating. Here's how it works and what you can do.
A Simple Ad Strategy to Boost Your Amazon Sales
Brands on Amazon are always looking for new ways to capture more sales. This easy-to-implement advertising strategy could help.
Prevent Amazon Chargebacks and Save Up to 8% Turnover
Chargebacks can be silent killers. If vendors don't pay attention to them, they can take up to 3-8% of your turnover. While you can prevent and/or dispute chargebacks, the process can be daunting and complex. Here's what you can do.
The Incubeta Group Adds Maze-One to Powerhouse
Leading Digital Marketing Group, Incubeta announces it has acquired marketplace specialist, Maze-One. The acquisition of the company will provide Incubeta customers with end-to-end digital commerce support from a team of best-in-class experts with access to Amazon and other important marketplaces such as Amazon, bol.com, Mano Mano and Zalando.
Don’t let FBA scare you away
There is a lot involved when selling on Amazon. One of the key elements is Fulfillment by Amazon (FBA), which can be a challenge for Amazon Sellers, as we know from experience. In this article we would like to put FBA under the spotlight and show how Maze-One can help brands with FBA.
Other marketplaces in Europe: JD.com
Maze-One help brands build more profitable relationships with Amazon and other e-commerce platforms, like JD.com. In this series, we highlight some of the upcoming new marketplaces now conquering Europe.
Other marketplaces in Europe: ManoMano
We help brands build more profitable relationships with e-commerce platforms. In this series, we highlight some of the upcoming new marketplaces now conquering Europe, like ManoMano.
Amazon search queries in lockdown
Many countries are currently in lockdown, which means that people are working from home and stores are closed. For Amazon it means changes in sales and prioritize certain categories. By the search terms in Amazon* we see that certain categories and products are extremely popular. Therefore, we as the marketplace specialist advise our clients to run regular search reports, because it changes rapidly and from a business point of view it offers sales opportunities.
Maze-One accelerates its UK business with the appointment of Ted Gibson, Leonardo Passini and Madeline Parkinson
Marketplace specialist agency Maze-One is pleased to announce that Ted Gibson, Leonardo Passini and Madeline Parkinson have joined the Maze-One team in the United Kingdom. As part of the wider group, Maze-One UK recently signed its 30th client and is now rapidly scaling its services and resource to underpin its growth and continued success.
International expansion & listings on Amazon
Your sales on Amazon are going well: What is stopping you from selling internationally? Amazon has automated much of its sales to make selling as easy as possible for Vendors, but from our expertise we know that it is not as easy as it seems. Maze-One has experienced the difficulties for vendor clients and in this article we highlight the most common pitfalls with international listings.
Meet Carpio: turning your ecommerce data into better sales
Carpio's mission is to make your data more accessible, more insightful, and more profitable across the world’s online marketplaces. We deal with hundreds of Digital ecommerce marketers who, since COVID began, are suddenly transacting with millions of consumers in scores of countries, across dozens of marketplaces…but managing this complexity is a huge headache!!
Building successful marketplace strategies on Amazon: Creativity
The Amazon marketplace has seen incredible growth over the last 12 months, launching in multiple markets and onboarding over 1 million sellers. For consumers the breadth of choice has never been so varied and with over 55% of all product searches now taking place on Amazon. For brands, the behemoth has become the epicentre of brand exposure and opportunities are significant.
Thinking about selling on Amazon? These are the costs.
Amazon has been active in the Netherlands for a year now. More and more the question rises: What exactly are the costs of using this platform? There are various components of selling on Amazon, but how high are the costs really? This article (in Dutch) was published on the Dutch ecommerce website Emerce.nl
About 200 million people are Prime member: should you join too?
The marketplace service for Amazon customers is very popular with a growth of 50 million subscribers a year. Amazon Prime is a subscription service that offers Amazon clients extra’s, of course all related to the products sold on the marketplace. In this article we briefly explain what the membership of Amazon Prime withholds.
Amazon in Scandinavia-now what?
Get the know-how to sell your products on Amazon or to meet the competition. Download the whitepaper and read all about it.
Amazon Chargebacks: How they can impact your margins
Being a Vendor on Amazon helps you to expand your sales volume considerably. However, fulfilling directly to Amazon is not that strait forward: failing Amazon 's requirements can impose fees, called “chargebacks”. If no attention is paid to chargebacks, they can easily take up to 3-8% of your turnover.
Most searched products on Amazon in European countries
PlayStation 5, face masks, and fidget toys most searched for on Amazon in European countries. For the first quarter of this year, we have narrowed down the search behaviour for products to a top 10. Read more about the search terms for The Netherlands, UK and Germany.
Schematic overview of Amazon's Prime Day Deals
This Friday is the deadline to submit deals for Amazon Prime Day! Curious about what the deals entail? Read about the pros and cons in our schematic overview.
Article: Research reveals where people look on marketplace sites – and why
Maze-One commissioned Unravel Research to carry out independent eye-tracking research into exactly how customers behave, and what influences that behaviour, during their customer journey on Amazon. Read the article.
Amazon’s DSP: taking targeted marketing down to the next level
If marketing is all about targeting the right audience with the right product, then programmatic advertising is going to play a big part in the future of every company hoping to thrive in the next phase of digital commerce’s evolution. And right now, it’s Amazon who are showing the way.
Webinar by Maze-One on Amazon Brand Registry
Improving your Amazon visibility: A webinar by Maze-One on Amazon Brand Registry Join the webinar Amazon Brand Registry on Thursday April 15th at 9.00 am (UK time). Maze-One would encourage any brand to sign up. Read more...
MarketPlace Monitor: Amazon continues to grow in The Netherlands
The MarketPlace Monitor, the quarterly survey by marketplace specialists Maze-One and MeMo², shows that bol.com remains the most attractive sales platform in The Netherlands in the fourth quarter of 2020. Amazon.com is showing growth in popularity and the forecast is that this will only increase in the coming months.
Prepare your brand for Amazon Prime Day 2020
Amazon Prime Day is coming. Amazon's massive sales event will start on October 13 and last for 48 hours. Prime Day is a shopping event exclusive to Amazon Prime members. Prime Day breaks sales records every year, so the increase in traffic, sales, and exposure is a good reason to consider some special Prime Day Deals.
Amazon plans Sweden launch
Amazon’s plan to launch in Sweden opens great opportunities, not only for Swedish consumers and companies but the entire Nordic region. When the Swedish version of Amazon will be ready has still not been revealed. Only Amazon knows, but it is most likely it will open this year.
Maze-One launches in the UK
Maze-One, the leading marketplace specialist, has launched in the UK. Maze-One has extensive experience building profitable relationships for brands on marketplaces such as Amazon, which has 16+ million Prime customers in the UK, attracts 90% of UK shoppers to its site and dominates product search globally. The full focus marketplace specialist enables brands to build more sustainable and profitable relationships on Amazon and other marketplaces.
COVID-19 Effect on Amazon
Countries are locked down, people are working from home and shops are closed. These are some effects of the COVID-19 virus, that is currently running through the world. The pandemic affects businesses as well. For Amazon, it means changes in sales and prioritise certain categories.
Amazon Netherlands, what we know so far
Amazon Netherlands is about to open. Below we will summarize what we know and can share of the launch of the 6th EU marketplace for Amazon.
Maze-One expands the Nordics team with an office in Oslo
In January, we were able to report that the Amazon bureau expanded its partner circle in Denmark with former Strossle director Sanne Sønderskov Jensen. She joined in the growth of the Danish market, where Maze-One now serves 15 Danish companies with activities in Europe and the United States.
Maze-One International launched
Local Planet and Maze-One have created Maze-One International, a full-service marketplace agency specialising in Amazon
This is what you can do with Amazon Custom
Amazon Custom is a separate store on Amazon.com where shoppers can customize your products with their text, images, colors and logo’s.
Sales trends for your Amazon Black Friday and Cyber Monday strategy
What will be your Black Friday and Cyber Monday strategy as seller on Amazon? Increase marketing budgets and focus on specific, strategic product categories, rather than on your entire portfolio.
The costs of selling on Amazon
Now that Amazon is getting more and more traction in the Netherlands, the question is increasingly asked what exactly the costs are of selling on Amazon.
The Amazon Brand Analytics gold mine. This is how it works
As a brand-registered Amazon seller you now have access to the new Amazon Brand Analytics in Seller Central. It turns out to be a gold mine with valuable data such as real shopping behavior, competitor insights and statistics of the total number of clicks and conversions per keyword.
Jack Links chooses Maze-One
Maze-One, an Amsterdam-based marketplace specialist, today announced it has added Jack Links – with brands such as Beef Jerky, Pepperoni and BIFI - as a client. Maze-One will manage the European Amazon seller accounts of Jack Links. Maze-One will look after listings, content, brand stores, advertising and fulfillment to make sure Jack Links presence on the Amazon seller accounts is a perfect consumer experience. The groceries section of the e-commerce behemoth grew 45% last year making it one of the fastest growing categories.
VTECH chooses Maze-One
Maze-One, an Amsterdam-based marketplace specialist, today announced it has added VTech, an international toy company that supplies high-quality electronic toys to all regions of the world, as a client.
Seeking more control over brands, Amazon pulls the plug on thousands of vendors
On Monday, tens of thousands of Amazon vendors didn’t receive their weekly purchase order replenishments from the retailer, according to several Amazon-specialized agency executives working with brand clients with wholesale businesses on Amazon. The move appears to be permanent, according to some vendors, and signals one more way Amazon is seeking to control how companies sell on its platform.